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- <text id=90TT1727>
- <title>
- July 02, 1990: Many Happy Returniks
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- July 02, 1990 Nelson Mandela:A Hero In America
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 46
- Many Happy Returniks
- </hdr>
- <body>
- <p> For some Western executives, investing in Eastern Europe is
- a way of going home again. Frank Czena of Los Angeles
- participated in the Hungarian revolution of 1956. When Soviet
- forces crushed the rebellion, Czena, then 20, escaped by
- slipping out the back door of his grandmother's house in rural
- Kunagota just as the Hungarian secret police arrived to arrest
- him. Now the owner of Iron Masters, a manufacturer of structural
- steel and decorative iron, Czena feels a swell of pride in the
- political and economic changes taking place in his homeland.
- Czena plans to take part by building a steelworks there, but
- he readily concedes that he is motivated more by patriotism
- than by his interest in profits. "To tell you the truth, I am
- willing to take a loss so that private enterprise can be
- established there," he says. "So many were killed. I am one of
- the lucky ones."
- </p>
- <p> East European natives often enjoy important advantages over
- other Western businessmen. Besides speaking the language of
- their prospective customers and partners, many enjoy longtime
- links through immigrant communities to those who have recently
- taken power. Says Chicago businessman Donald Mucha, 58, who
- exports machinery components to his native Poland: "It's
- exciting to be on the inside of rebuilding a nation." Known as
- the returniks, these natives of Czechoslovakia, Poland, Hungary
- and other new bastions of private enterprise are helping
- manufacture consumer goods and build housing, hotels and
- department stores.
- </p>
- <p> To provide his country with much-needed venture capital,
- Andrew Sarlos, 58, a Hungarian who is the head of a major
- Toronto-based investment group, has raised $80 million for the
- new First Hungary Fund. In addition, Sarlos and a group of
- other Hungarian expatriates bought a 50% stake in Scala Co-op,
- Hungary's largest grocery chain, and a 50% share in Budapest
- General Banking and Trust. Zbigniew (Dick) Niemczycki, 43, a
- Warsaw-educated engineer who moved to the U.S. in 1977, has
- returned to Poland as an executive with SerVaas, an
- Indianapolis investment firm. The company's joint ventures in
- Poland include a fishing fleet and a home-building enterprise,
- as well as Hanna-Barbera's largest animation studio, where
- Polish artists draw the cels for Yogi Bear and Flintstones
- cartoons.
- </p>
- <p> Thomas Bata's visit to Prague last December at the
- invitation of the new Czechoslovakian leadership was a
- particularly joyful journey. At 75, he heads Toronto-based Bata
- Shoe, which made 300 million pairs of shoes last year. Founded
- in 1894 by his father in the Moravian town of Zlin,
- Czechoslovakia, the firm was nationalized by the Communists in
- 1945. The family moved to Canada and proceeded to build the
- world's largest shoe company.
- </p>
- <p> On his return, he was greeted by Czech crowds chanting
- "Bata! Bata! Bata!" Local officials gave the Canadian
- industrialist a haunting tour of the giant factory that his
- late father had built. Dilapidated, the aging shoe factory
- still turns out footwear on the machinery installed by his
- family nearly a half-century ago. Bata plans to renovate the
- factory as part of a joint venture. Forty years after being
- driven out of his country, Thomas Bata is a returning hero.
- </p>
- <p>By Janice Castro. Reported by Dan Cray/Los Angeles and William
- McWhirter/Chicago.
- </p>
-
- </body>
- </article>
- </text>
-
-